A Message Just for You

I imagine everyone who walks by one of James De La Vega's impromptu works of art thinks that the message speaks just to them.

James De La Vega Edited

I AM Becomeing Your MY Dream

James De La Vega, Running Coach

While running the women's half marathon in Central Park yesterday it seemed that every time I looked down I saw James De La Vega's motivational message written out in caulk. These little notes all along the running loop kept me going strong.

(Updated) James De La Vega's East Harlem

A collection of artist James De La Vega's work throughout East Harlem.


James De La Vega, Running Coach

Here Comes the Sun

Mattress Message

De La Vega Fine Art

Swimming Up Stream

Dresser Dreams

Spring Awakening

Among the Snow and Trash

A Busy Day

Dreams Nearly Washed Away

The Sidewalk Philosopher Strikes Again

Become Your Dream…

Recession Advice from an East Harlem Couch

Here Comes the Sun

A little bit of sunshine from James De La Vega on this rainy day.

De La Vega Fine Art

You may have noticed that James De La Vega has been quite prolific lately. "Become Your Dream" has been sketched everywhere from the Upper East Side to way up in Harlem, and the slogan has been on everything from from toilets to all sorts of trash that piled up during the snow storms. Sammy Davis (not JR) the vintage fashion stylist and entrepreneur spotted an object d'art on her street corner and snapped it up to decorate her pad.




Sammy says:
The artist, De La Vega, does this to things around the city that are in the "trash." Pieces of furniture, mattresses ... the sidewalk with chalk ... etc. I see it often just at the right moment. Once I saw "Become Your Dream" after finishing a run in Central Park, chalked on the sidewalk as I left the 110th street entrance. It's a beautiful thing and I thank De La Vega for passing along his message with such guerrilla tactics!


Check out Sammy Davis Vintage.

Mattress Message

Is this inspiring message from James De La Vega brought to us courtesy of the bedbug epidemic?

Swimming Up Stream

A quick sketch by James De La Vega.

Dresser Dreams

James De La Vega's furniture design.

Spring Awakening

James De La Vega seemed to hibernate for some of the winter, but he seems to be back in full force now that spring has arrived.

Spotted this morning....

A Toast(er) to You and Your Dreams



Things May Be Upside-Down But at Least You Have Your Dreams

Dreams Nearly Washed Away in the Rain

James De La Vega takes a less permanent approach.

Become Your Dream

Dreams Were Everywhere Today:

In the trash in the morning....



and again in the evening.












James De La Vega was busy today.

James De La Vega, "Become Your Dream"

A little snow didn't stop James De La Vega from hitting this old bookshelf with his signature tag, "Become Your Dream." I'm dreaming of another snow day...



Spotted on Lexington and 103rd.

Has anyone else seen De La Vega's work? Let us know where.

The Sidewalk Philosopher Strikes Again

On my last posting about The Inspirational Marker Wielding East Harlemer, Joe commented on the postletting us know that the artist was James De La Vega. Here's another one of De La Vega's masterpieces that I spied this morning on my way to work. Now, you or I might see mattress on the sidewalk and think, "Eeek, bedbugs!" But De La Vega thinks, "Canvas!" And I love him for that.



Spotted on 102nd St